Privacy policy


Last updated: [January 22, 2026]

This Privacy Policy applies between you, the user of this website, and XO Games, operated by Ffred Ltd, trading as XO Games (“we”, “us”, “our”).

We take your privacy seriously. This policy explains how we collect, use and protect your personal information when you use our website or place an order with us. This Privacy Policy should be read alongside our Terms of Service.

Who we are

XO Games is operated by Ffred Ltd, a company registered in England and Wales.

Contact email: info@xogames.uk
Contact form

For the purposes of UK data protection law, we are the data controller.

What personal data we collect

We may collect and process the following personal information:

  • Name

  • Email address

  • Billing and delivery address

  • Phone number (if provided)

  • Order and payment information

  • Account information (if you create an account)

  • Technical data such as IP address, browser type and device information

Payment details are processed securely by our payment providers and are not stored by us.

How we collect your data

We collect personal data when you:

  • Place an order on our website

  • Create an account

  • Contact us by email or contact form

  • Browse our website (via cookies and analytics tools)

How we use your personal data

We use your personal data to:

  • Process and fulfil orders

  • Communicate with you about your order

  • Provide customer support

  • Manage accounts

  • Improve our website and services

  • Comply with legal and accounting obligations

We do not sell your personal data.

Legal basis for processing

Under UK GDPR, we process your personal data based on:

  • Performance of a contract (to fulfil your order)

  • Legal obligation (tax, accounting, consumer law)

  • Legitimate interests (running and improving our business)

  • Consent (for marketing communications, where applicable)

Marketing communications

We may send marketing emails only where you have opted in or where permitted by law.
You can opt out at any time by using the unsubscribe link in emails or contacting us.

Sharing your data

We only share your data with trusted third parties where necessary, including:

  • Shopify (website platform)

  • Payment providers

  • Delivery and shipping providers

  • Analytics services (such as Google Analytics)

These providers only process data on our instructions and in line with data protection law.

Cookies

We use cookies to operate our website and understand how it is used. Some cookies are essential, while others help us improve performance.

For more information, please see our Cookie Policy.

How long we keep your data

We keep personal data only for as long as necessary to:

  • Fulfil orders

  • Meet legal, tax and accounting requirements

  • Resolve disputes

Typically, order data is retained for up to 6 years in line with UK legal requirements.

Your rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@xogames.uk.

Children’s privacy

Our website is not intended for children under 16, and we do not knowingly collect personal data from children.

Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Contact email: info@xogames.uk
Contact form